For some people when they are looking at an outdoor canopy they may be asking who would want to use this item. However, what they may not realize is that a wide variety of people wold be using this item and that they would be using them for a wide variety of reasons. Once they do realize just how wide of a variety of people that uses them they can see just how useful this item is and probably notice them being used more often.
One person that would use canopies is the party host. A person can find that people hosting a party may use these to ensure that the guest have a protected place to go to during the hot periods of day or even rainy days. So these can be used by the host to help them avoid having a huge crowd coming into the home.
Another person that could use a canopy tent would be someone that wants to provide a covered eating area outside of the home for family. At times a person may enjoy the warm sunny weather that is outside. However, the direct sunlight could make it to warm to enjoy the food, but a person could use these to provide the protection from the direct sunlight so a person and the family can still enjoy the food outside.
A business may use these as well to provide coverage for the sidewalk or parking lot sales. When a business is holding a large sale they may not be able to contain it inside of the building. However, they may have so many items that they cannot easily move them if rain or some other form of weather were to move in. So they may use a canopy to protect the goods that that they have on sale.
While some people can know automatically who would use an outdoor canopy, other people may be asking who would use them. Once they do know about all the different types of people would be using these they can see just how useful the items are, and probably notice them more often as they are out around the town.