The Tarps Plus Challenge
It’s called “The Tarps Plus Challenge,” an outrageous web
series pitting people against tarps in a no-win situation.
Celebrating sport and outrageous silliness; welcome to The
Tarps Plus Challenge. The weekly video series features athletes, actors,
magicians, and regular people in outrageous scenarios with tarps. Each week a
fictional participant is presented with a challenge that demonstrates how
significant the tarps from Tarps Plus are.
The spokesman Billy Mac who carries a close resemblance to
the actor/filmmaker and owner of Tarps Plus Michael Stein, introduces the subjects
in each video. In most cases, the subject fails at defeating the tarp in
one-way shape or form.
According to a study conducted by Tarps Plus, most people
that use tarps are outdoor and adventure driven. Tarps Plus wants to celebrate
the average everyman and everywoman who is looking for adventure. The company is small but large for a tarp
supplier and is the leading online tarps presence in the USA.
The advertising budget for the web video series is next to
nothing. It doesn’t hurt that the owner of Tarps Plus (Abadak Inc.), Michael
Stein, is also an actor, writer, director, and producer. Stein, along with his thirteen-year-old
daughter, write, produce, act, shoot, and edit each episode. They have shot
twenty episodes and will be shooting thirty more for the remaining episodes of
2020.
A new video is rolled out every Wednesday at 10:30 am CST.
The videos are approximately two minutes in length, except for the occasional
“How To” themed (how to use a tarp for different applications), which are approximately
8 minutes. The videos are featured on
the company’s website and social channels.
Watch episode 1 of the “Tarps Plus Challenge” here:
Episode #1 “Football Player vs. Tarp” has been strategically
timed to launch two weeks before the Superbowl.
According to financial.com, the top two types of video
content consumers want are “Explainer” videos and “Entertainment Viral” style
videos. 68% of consumers want to see
shorter videos (between 2 to 4 minutes) 39% want explainer videos and
entertaining viral style videos.
Stein said, “It wasn’t easy making videos about tarps funny
and entertaining but believe we have found the right formula.”
